About Adam:Adam is managing User Experience & Design global department in a Swiss digital industrial automation company — ABB. This mainly involves persuading senior business executives to make a shift to human-centred thinking. And, equally important, putting smart people together to work on great products. A psychologist with coaching flavour, interested in everything. Who can benefit from his knowledge?Anyone dealing with Design in organizations.What are the main fields of expertise?Nurturing design teams in complex org settings.