Adam is managing User Experience & Design global department in a Swiss digital industrial automation company — ABB. This mainly involves persuading senior business executives to make a shift to human-centred thinking. And, equally important, putting smart people together to work on great products. A psychologist with coaching flavour, interested in everything.
Who can benefit from his knowledge?
Anyone dealing with Design in organizations.
What are the main fields of expertise?
Nurturing design teams in complex org settings.