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Design for validating and kickstarting digital products for both startups and enterprises: 3 real-world cases (Park Inn by Radisson)

by Paweł Hawrylak — Head of Design at Monterail

What is the presentation about?

Based on 3 hands-on, real-world cases, Paweł will present how understanding the business and designing a proof of concept helped with:

  • Validating an idea for a startup operating in public data niche (idea didn’t work)
  • Set a project direction, within an enterprise, that turned into product that get sold off after 3 years
  • Visualize a concept by plugging in real data that has helped kick off the project within a large organization

For whom it is designed?

UX designers and product managers - how to validate by designing early on and ask questions on something that is tangible and ready.

Areas of Knowledge:

UX & Design


Product Team

78 of 100 seats available

Paweł Hawrylak

Head of Design at Monterail

"Don’t throw around the word “design” too much because many of your stakeholders will close their ears. Talk about business instead."