Unique Value Proposition in marketing communication (Manggha)

by Beata Mosór-Szyszka — CEO, Project: People

What is the presentation about?

OK, so you finally have your Unique Value Proposition defined. But what's next? How to show it? How to promote your business using it? In an interactive form somewhere between workshop and talk, we will go through UVPs and ways of communicating them. The talk will give pro tips on how to use marketing communication to show the Unique Value Proposition of your product, and how to transform your UVP into campaigns, claims, and visuals.