Most product managers understand the importance of market research but more often than not struggle to obtain the right research to validate product decisions. A recent market study with over 2000 companies reveals that 86% of product managers don't do any market research when planning their products. Studies from several leading business school and independent research groups indicate that product failure rates are in the range of 75%. Lack of market research has been sighted as a key contributing factor for product failure. There are many reasons that product teams fail to do market research including the cost, understating how to ask the right questions and time involved to get valid results. In this session, you'll learn about a new approach that greatly simplifies these challenges and ensures that product teams are using real market data to validate their assumptions.
Experienced Product Managers that want to explore standards and methods applied by others in the industry, especially the Silicon Valley standards.
We have recently interviewed Pete in the Product Backstage podcast episode. Listen here.