About:Beata is a lean strategist, marketer, and consultant with over 12 years of experience in the Polish and international markets. In 2016, Beata co-founded Project: People - the lean strategy agency, working directly on problems and needs customers have, helping them to find a right business model, define target groups, find the right problem/solution fit. She is also a Google Product & Marketing mentor, helping startups to find the right path to growth during acceleration programs and events. She is the lean enthusiast - always looking for an easier and faster way to achieve greater results. It motivates her to build tools to help people and companies work in a more lean way, just to mention a few: Values Poker, Lean Marketing Sprint, and UVP Comms Canvas.Experience:Beata is a marketer with 12 years of experience, gained in Polish and international companies like nazwa.pl, Sabre, VSoft, Lunar Logic, and many others. Now running her own consulting agency, she is working with many companies supporting their marketing needs, on the level of strategies and tactics. Main fields of expertise:Lean marketingTarget audience:Product managers and marketers who are in search of better way of communicating their brand.