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Strategizing for growth - case study

by Abishek Viswanathan — Head of Product at Qualtrics


In the talk, Shek will give the audience a growth playbook for understanding the core loop in your digital product. According to Shek,"Understanding and improving your product health comes down to breaking customer signals into a suite of metrics and identifying key levers that drive growth," In his talk, Shek will introduce the concept of a digital “core loop”, which is a set of foundational principles that you should consider while building a product, that will ensure that the experience you craft is an engaging and habit forming one for your customers. The talk will focus on both consumer and SaaS-based enterprise products. 

Abishek Viswanathan

Head of Product at Qualtrics