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Discussion panel - Future Foresight - Building products for the future

by Paul Young - Instructor, Pragmatic Institute — Executive Leader in Product Management and Marketing

Panellists: 

What we will discuss

  • How do they listen to the market and customers differently? 
  • How many times did their prototype/test/fail? 
  • How do you measure ROI for preparing for the future? 
  • How do you prepare or transform org to think long-term and not just current trends? 
  • What adjacent/proxy markets should be considered in the strategy? 
  • How do GTM strategies differ to be resilient for the future? 
  • How do avoid being the me-too of 'trends'?



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Paul Young - Instructor, Pragmatic Institute

Executive Leader in Product Management and Marketing